You may have received push notifications when you were in a certain place, it could be related to product offers, text messages to advertisements. You need to know that that is what is called a marketing strategy that uses geofencing. Where it is a marketing tactic to target more people in certain locations or locations that have been marked by the owner of a particular business. The use of geofence will be able to allow you to virtually mark the area that you choose to use as marketing using geofencing / of course the size of the area you want. in the case when someone enters the zone that you have marked, then they will get a push notification related to your business, namely your promotion of the product or service you are trying to offer them.
But if in this case, you prefer to build a mobile application for your business, you may of course need to know in advance that push notifications are one of the most effective features that you can use to attract customers to come to your place of business. so from those push notifications, you will be able to send text messages to every person who is in your geofencing zone, where they have downloaded your application, whether they open it or not, still, the notification message will reach your prospective customers who pass in your geofencing zone.
You need to know that marketing uses geofencing, this is considered better than using promotions in the form of advertisements. The use of geofencing, it’s not like a big billboard that you can only change every 6 months, but the use of geofencing ads, you can use this at any time. In essence, geofencing ads can be used according to the zone you have set to get a potential target audience for your business